Less than 3% of the treemen that are claiming to be qualified to do tree work are not certified and this ruins our bottom line.
In 1924 the International Society of Arborculture was founded. This was certainly a significant milestone for the tree care profession. In the nearly 100 years that have followed the ISA and other professional certification organizations such as the Tree Care Industry of America (TCIA) have continuing to advance our industry.
Nowadays, there is an abundance of ad-hoc informative videos on the internet that shows how many individual treemen are pitching in and that generosity is making a real contribution. Unfortunately the video evidence in a great majority of the cases show just how truly uneducated about safety that the industry still is.
So there is a great deal of work to be done. But with the resources that are now available, everyone that works in the tree care industry should be certified. So then what can be done about it?
CATS is now working voluntarily with tree care professionals to create a road map for the next logical evolution of our industry. It is our mission to bring advanced state of the art marketing and financial backing to advance the current ISA and TCIA standards so that we all can proudly say that everyone that performs tree care services is a duly certified arborist.
Our primary initiative is to progress individuals and—by extension of that—progress companies also to be able to stand up and say, “EVERYONE on this tree care project is an ISA Certified Arborist and if they aren’t yet, they are enrolled and monitored in apprenticeship programs to become one.”
Let’s get started.
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